Tuesday, 6 January 2026

Pepsi blue Concorde F-BTSD

 


An Air France machine, the 'blue' Pepsi Concorde was unveiled during April 1996 at London Gatwick airport. Ironically Air France had already closed down their LGW operations several years previously - I was one of those staff members (ground crew/dispatch) made redundant. ( Staff members were given the option of transferring to LHR but I chose to leave). We had seen AF (and British Airways) Concordes on several occasions during the late 1980s at LGW. The spectacular 'blue' repaint was part of a $500m re-branding project by Pepsi Cola but in the end it lasted barely a fortnight. 2,000 hours of painting work were needed at Paris Orly for the surprise unveiling at Gatwick in the presence of a number of show business and sports stars. A promotional tour of 10 cities across Europe and the Middle East followed. Supersonic flight above M1.70 over 20 mins in the blue paintwork was not allowed due to heat concerns. (Vandervord via Wiki commons)

Air France Concorde (F-BTSD) short-lived Pepsi logojet